Making Money From Explainer Videos

You can make money making training videos by either picking a narrowly focused topic and monetizing them on YouTube or by creating training videos for businesses that need to educate their customers in some aspect of their services or products.

Whether it is for training or advertising purposes, clearly video content is the media of the future. Training, or “how-to,” videos are gaining market share on a daily basis. Nearly ¾ of all Americans have a smartphone today, and the majority have cameras on their phones. It only makes sense to partner these concepts into one exciting and lucrative business opportunity. With the proper technique and an interesting subject, you can begin making money today by making training videos with your smartphone.

Below are ten key points that will enable you to create exciting and compelling how-to videos; the kind that will get watched and leave your audience wanting more. Here’s how you can potentially make money from explainer videos:

  • Keep it real. Do not try to be too fancy; unless your training video is about how to be fancy. The best training videos keep the background and lighting very simple so that it does not distract the viewer from the actual message or demonstration. You might even find that you do not need any additional lighting as natural light can also do the trick.
  • Supplement with additional information. Oftentimes, people would like more information about the subject you are demonstrating – perhaps they are interested in a specific tool you used, or accessory you showed. It is always a good idea to provide links to other websites or videos where they can get additional information about that subject.
  • Use more cameras. When creating training videos, it is imperative that you to switch between close-up and full-length shots. It is advisable to have at least 2 cameras capturing a variety of angles and distances. This will allow you to transition between the different shots, depending on the need. Another slick trick to help with the shot angles is to shoot the video twice – Once while explaining and a second time for the demonstration.
  • Audio quality is key. Even if you are forced to choose between bad pictures or poor audio, never compromise the quality of the audio. People will usually, and painfully, sit through poor picture quality. However, if the sound is bad, they will move on to the next video. In order to ensure the highest quality for your audio, be sure to use external microphones instead of the microphones in the camera. Run a few sound checks before you begin making your video.

If you have additional training videos, it is always a good idea to promote them every chance you get. At the end of the video, be sure to tell them where they can find more of your helpful training segments, and be sure to inform them that there is more of your training coming soon. This way, they will be actively searching for your content.

Making training videos is a very niche market of the overall video business market, and it is growing rapidly. With a smartphone camera and the tips above, you can be on your way to a lucrative career in the “how-to” world with very little additional investment in time or video-making equipment.

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