For years, many companies spent a great deal of time trying to explain to potential clients all about their brand, product or services. But, that has all changed since explainer videos have become the go to marketing tool. All it takes is an awesome animated, whiteboard, live action, screencast, 3D or other type of explainer video to do the trick. They have a higher conversion rate and can boost your website’s ranking. In addition, creating motion graphics explainer videos can lead to huge profits for your company or brand.
But where do you get started when it comes to the right steps to creating your own explainer video? What types are there and which one will work best for your website, product or company? The first thing you may want to do is check out some of the best explainer videos online today. These will give you an idea of which one may work better for you. You can find the ones close to your genre or topic. Once you have checked out the top explainer videos of the year, you can move on to the next step.
Depending on your business and budget, you can shop around for a top rated video production company. Some of them such as SquareShip, are renowned for their proclivity to deliver high-quality, affordable and great explainer videos (Check out their best explainer videos: https://squareship.com/explainer/). Other options are hiring a freelancer to create it for you. For individuals who don’t want to spend too much money, they can do it themselves. There numerous programs which allow you to create whiteboard explainer videos for free. Some of the software to make great explainer videos offer users free trials. No matter which method you choose, they all have their pros and cons. In the end, the plan is always the same since what matters is the process. You will need to consider several things about your explainer video process.
What Kind Of Explainer Video?
All businesses are different so the type of explainer video you choose depends on your industry. In the event that you are creating your own custom explainer video yourself, then your skill level needs to be considered as well. For the most part, you have a few different types to choose from. One of the most popular and used are whiteboard animated explainer videos. In addition, you have screencast which are the ones that captured your computer’s screen. Then there are motion graphics animation and 3D. Lastly, you also have live action which are typically done by recording them. Companies looking to sell physical products may need to demonstrate to the potential clients how it works. For those type of businesses, live action explainer videos are the best options. However, many companies choose to do so using whiteboard or animation. Some combine live action and other methods together.
Begin Writing A Great Script
As with any story told, the most important part is how great the script is. Whether you choose to go with a whiteboard or live action explainer video format, it doesn’t matter. Ultimately, the script is what will make or break your explainer video. During your storyline, you have to show the viewer what the benefits for your product or services to them will be. Most people searching for useful explainer videos need answers. That means your explainer video needs to provide them with problem solving answers. You will also need to tell them why and what makes your particular brand or product better than others. During this process you can jot down several different ideas. Later on, you can begin to narrow down the best ones.
Find The Method For You
After you are done writing your killer script and are satisfied, your next step is doing it. This is where you will choose which type of explainer video will be best for you. Will it be a funny explainer video, whiteboard or live action? If you are going to use a professional video creation company, then they can offer some advice. In the event that you will make the explainer video on your own, there are some things to consider.
People use explainer videos because they are cost-effective and yet powerful. You may need to spend a few dollars making yours. However, if done correctly, it can lead to high profits. Countless of companies have gone on to become very successful after launching a well received explainer video. The same for individuals who became internet sensations following a great explainer video they created and posted.
Following all of this, you will then need to consider your marketing options. Social media sites are one of the best places to promote explainer videos. It is here where companies have seen their product explainer videos go viral. Sites such as Facebook allow you to select your audience with precision. By being able to precisely target those you want to see your explainer video, you will have higher conversion rates and positive outcomes. Creating an awesome explainer video for your company or brand is only the beginning. The end result can be a very profitable and forever altering effect for you, your brand, product, service and business.